I represented the London School of Science and Technology (LSST) as a delegate at the National Skills and Employability Conference in Central London on the 21st of September 2017, in order to gain new information on current trends, developments and regulations in the skills, employability and careers areas. There were speakers from OFQUAL, OFSTED, AELP, CIPD and other Universities, Careers Services and Training organisations. It was also an opportunity to network and liaise with colleagues from across the country.

The focus of the conference was on the Governments’ Education requirement that educational institutions focus on employability and this should apply to all students from Further Education upwards to Higher Education and should ideally begin within the careers advice at school level. The requirement for Higher Educational institutions is to take applicants from what is considered, “not the usual people who go for Foundation Degrees and Degrees.” The result of this requirement is that social mobility will be enhanced and greater number of the population will achieve a higher level of and skills via Foundation Degrees, Degrees and Degree Apprenticeships.

LSST is meeting this requirement of increasing employability and social mobility initially through its HND courses – and now more specifically through the Foundation Degrees and Degrees and its links with the University of West London and the London Metropolitan University. However, unlike most HE educational establishments represented at the conference, LSST focuses on the current need to help and encourage people who have left the normal educational routes, sometimes for many years.

Among its students, again unlike the majority of other educational establishments present at the conference, LSST also has amongst its student body, students from abroad who have not been through a British Educational system. So unlike many educational establishments who focus on those currently in the educational system, LSST focuses on those who have missed out on the new focus on careers and employability.

Work Based Learning is a priority for increasing employability and work and career skills and becoming an essential part of both Further and Higher education. Again LSST is, with its collaboration with proud university partnerships, highly focused on these areas and is ahead of the game in many ways.

The emphasis, much mentioned at the conference, was the careers guidance and employability, in order that students not only begin courses that are relevant to their future goals but also that when they achieve their qualifications they move on to work in areas they planned for and which they are ready for. For those students who move on to higher qualifications they would have already gained the necessary employability skills and are job ready once leaving full time education.

Apprenticeships are already present with FE and today there are an increasing number of universities that are now offering Degree Apprenticeships. In all over 50 universities across the UK are now involved in Degree Apprenticeships of one form or another. Some of these Degree programs include work based learning for the majority of the learning hours with mentoring, both on and off the job, being provided and the use of on line learning being increased so as to increase the number of hours an apprentice is in the work place.

The government aim is that by 2019 all major employers will be engaged with Apprenticeships and Degree Apprenticeship and the involvement of SMEs to also increase as SMEs are highly important and relevant to local economies. One of the major issues with Apprenticeships however, is the fragmented nature of the funding where funding is obtained via local bodies, regional bodies or national bodies and awarding bodies are many and various. There is also the issue of the majority of funding going to the larger organisations through the government levy and a smaller slice going to SME’s who are vital to local employment and economies.

Degree Apprenticeships is an area that colleges like LSST could consider operating once the college has achieved its aim to achieve degree awarding powers in the future and when the funding of apprenticeships is less complicated and various.

Work Based Learning is an essential element of the modern educational world and is essential for those who have no direct work experience or are changing their careers to work in a new occupation or area.

The governments focus is now changing not only to look at those who achieve good academic grades from 16 upwards, but towards the less traditionally academically achievers. There is a clear need to look at the workforce as a whole and not just on those with academic abilities but on those who have other talents and skills and to offer and to combine these talents and skills with the opportunity to achieve higher educational qualifications that are fir for purpose and work force relevant.

The government now focuses upon employability skills, careers guidance and advice, so that when a student obtains degree they are not, just a nice document that can be admired and hung on the wall, but a relevant document that has increased a student’s employability and career goals. In this respect, LSST is meeting all requirements, as along with the new Foundation Degree and Degree courses, LSST now has dedicated Work Placement, Careers and Employability Units across all of the campuses and a centre hub for these areas in the main Alperton Campus, staffed by experienced and dedicated staff members.

Because the student body at LSST come to the college from a variety of backgrounds and educational achievements and work experience, LSST has been able to meet the government requirements on employability, LSST is in fact ahead of the game and has been able to hit the ground running in terms of placements, careers guidance and employability skills.

John White, Cross Campuses Work Placement, Employability and Careers Coordinator

The legendary Dorchester Hotel speaks with LSST about all things hospitality

Renowned Hotel Manager Nicholas Messian stands proud at the majestic Dorchester Hotel, Photo: Provided to LSST by The Dorchester Collection, 2017

Within the sentiment of Park Lane so stands The Dorchester – London’s most significantly spectacular hotel where guests experience the epitome of enduring glamour.

Luxurious and lavish, its highlights include divine floral displays, listed apartments and three world-class restaurants – with one, The Alain Ducasse, being the UK’s only three Michelin-star hotel restaurant.

The glorious exterior landscape of The Dorchester Hotel, Photo: ​Provided to LSST by The Dorchester Collection, 2017

Open since 1931, The Dorchester continues its legacy as one of the world’s greatest hotels and deserves every superlative thrown its way. The Dorchester is a clear celebrity and Royalty favourite and is recognised as a global benchmark of luxury service by LSST’s hospitality management courses.

Ali Jafar, LSST’s Marketing and Admissions Director, and Kunal Chan Mehta, LSST’s Marketing and Public Relations Consultant, meet with the much praised Mr Nicholas Messian – the Hotel Manager of The Dorchester – to discuss all things hospitality management:

1. Who are your customers? What are their expectations?

Our clientele range from special occasion, to leisure and business guests. We also have the pleasure of welcoming royalty, as well as A-list celebrities to The Dorchester.

2. What is unique about The Dorchester Hotel?

As one of the most recognised hotel names in the world, The Dorchester has been a global benchmark for luxury service and innovation for more than 85 years. Opening in 1931, Britain’s most famously iconic hotel is the storied meeting place of the world’s A-List from Elizabeth Taylor, Churchill and the Beatles, to Jay Z and Kanye West. In addition to our heritage, it is our customer service and our highly skilled teams that set us apart from our competitors.

3. How do you oversee the training of hotel staff?

I have one to one meetings regularly with my management team to ensure continuity and to maintain our high standards of both product and customer service.

4. How do you inspire confidence, loyalty and trust in your staff?

I have an open door policy and try to be at my desk as little as possible. I believe that management should be seen and as such can often be found visiting departments and outlets throughout the hotel.

5. You are from a strong line of hoteliers. Can you tell us more about this?

Yes of course. My Great Grandfather Henri Alexander Elless retired at the pinnacle of his career, having held the positions of GM for both The Ritz Paris and London. Working alongside the famous Chef Auguste Escoffier and the world renowned Swiss hotelier Charles Ritz.

6. What three things have you always enjoyed about the hospitality industry?

Having the opportunity to meet and work with people from all over the world.

Being given the chance to travel all over the world within my career and all of the opportunities which arise from that.

Making a genuine difference to guest stays and helping to create magical memories.

7. Describe a time you worked with your staff to improve the service of your hotel.

With the implementation of our Forbes training, we have had the opportunity to improve upon our high standard of customer service, ensuring that The Dorchester retains its prestigious 5-star Forbes rating every year.

8. Describe a time you turned a negative situation with a guest into a positive situation.

When a guest’s stay is less than perfect it is our job to recover the situation. This can often be done immediately and our team members and managers have been highly trained to handle such incidents. If a guest contacts my office directly then I personally ensure that missed promises are turned into a positive guest experience.

9. In what ways have you worked with your staff to go the extra mile to deliver great customer service?

Special occasion guests. Our Guest Relations team personally prepare welcome cards for each and every special occasion guest, this is then hand delivered to the guest room with their special welcome amenities. Sometimes it is the little details that makes a guests experience truly extraordinary.

‘Local measure’ enables our teams to highlight guests that have posted on social media, allowing us to react and make their experience with us even more memorable.

10. What advice would you provide to LSST’s hospitality students?

Do not ‘butterfly’. Understand, in depth, the department that you are working in. Take your time to learn your trade.

11. What are your plans for the future?

Becoming a General Manager within the Dorchester collection.


To find out more about The Dorchester Hotel:

Follow The Dorchester Hotel:

For The Dorchester careers visits:


Note from the Deputy CEO:

As one of the world’s most celebrated luxury hotels, The Dorchester is doubtlessly the place to be in London.
I individually thank Mr Messian for taking the time out to speak with LSST and for acknowledging our proud partnerships with London Metropolitan University and the University of West London.
I thank Mr Ali Jafar, LSST’s Marketing and Admissions Director and Kunal Chan Mehta, LSST’s Marketing and PR consultant, for setting up this insight into The Dorchester Hotel – it will especially assist LSST’s students with assessment work and with future career choices.
If you would like more information on joining one of our fantastic Hospitality Management courses click here.

Mr Mohammed Zaidi, Deputy CEO, LSST

Please email the author of this article for any questions or comments.

LSST celebrates its 2017 UWL graduates

Graduation ceremonies, with LSST’s university partners, formulate only the proudest moments of the LSST academic calendar.

Article date: Wed 26 July2017
Photo Source: LSST London

Today’s grand graduation ceremony, at the spectacular site of Wembley Stadium, marks the end of one chapter and the beginning of another for LSST’s UWL business and computing 2017 graduates.

The ceremony is a collective time for celebrating the passion and commitment championed by LSST’s students across the country. As a national university community college, LSST is honoured by all of its students’ accomplishments and holds that its collective student effort improves year on year.

Mr Syed Zaidi, CEO and Founder of LSST, announced: ‘I personally congratulate our UWL graduates on reaching this significant milestone. As you celebrate your graduation and consider your next steps in a world of new-fangled and exciting opportunities, remember LSST will always be on hand to provide guidance and support in shaping your promising career.’
Mr Mohammed Zaidi, Deputy CEO of LSST, added: ‘Please take time to reflect on your successes today and, on behalf of the entire team at LSST, I wish to offer you my warmest congratulations and wish you every success for a clearly promising future.’
Dr George Panagiotou, Principal and Head of Quality, said: ‘Today is a special day that is the culmination of the years of dedicated study at LSST. We hope that you will remember your journey with us for the rest of your lives.’ The Principal added: ‘The achievement of a degree is one that is rarely managed without the support of those nearest to us. We also stand united by a shared sense of pride in your achievement and look forward to you joining the LSST alumni community. On behalf of everyone here at LSST, I wish you every success for the future.’
Valerica Balauca, a graduate in BA Business Studies (Top-up), said: ‘I had such an amazing three year vocational journey at LSST. I put in lots of hard work and was always motivated by LSST’s amazing lecturers. I will now endeavour to create a success full time career and will continue to stay in touch with LSST.’
Commenting on UWL’s approach and hospitality, Mr Ali Jafar, LSST’s Marketing and Admissions Director, said: ‘UWL have created a bespoke graduation ceremony in one of the most spectacular and historical settings in the country. We are both grateful and thankful for UWL’s kind hospitality and championed approach to treating LSST’s staff and students as part of its own fabric. Our students and staff have really benefitted from today’s event and it clearly left behind a motivating legacy.’

This year’s UWL graduations come at the end of an astounding period for LSST in which it has achieved its highest number of student applications across its London, Luton and Birmingham campuses and has become one of the most industry-connected and recognised HE providers in the country.

Please email the author of this article for any questions or comments.

Forbes Senior Editor discusses Brand Value with LSST’s CEO

With its widened editorial lens and iconic rank in the lexicon of global business, Forbes is not just a bespoke business platform, but a global media brand bursting with innovation. LSST discovers that alone attracts 50 million unique visitors each month and is one of the most reputable and respected business channels of all time.

Interview date: 20 July 2017
Photo Source: Forbes, used with permission

LSST’s CEO and Founder, Mr Syed Zaidi, discusses brand value with Forbes’ globally respected Senior Editor, Kurt Badenhausen. Mr Zaidi focuses heavily on Forbes’ Brand Valuation List and asks Kurt about the complexities surrounding brand positioning and value in an era of technology-brand dominance:

1. What do you do for Forbes?

I started at Forbes in 1998. I am a Senior Editor and focused mainly on the business of sports covering the money component of athletes, teams, leagues and companies. I also head up several non-sports projects for Forbes including The World’s Most Valuable Brands, America’s Best Banks, Best States for Business and Forbes biennial ranking of the Best Business Schools.

2. Is brand value the ultimate currency craved by companies?

Brand value is the ultimate currency for consumer product companies because it spurs demand and provides pricing power, which trickles down to the bottom line through profits. Take Apple and the iPhone, which sold 78 million units in the fourth quarter of 2016. The average selling price was $695. Pricing for chief competitor Samsung was more than $500 less. The result: Apple earned 92% of the profits in the smartphone category. Brands drive many tech purchases, but luxury goods companies are probably the best example of where brand truly drives purchasing decisions.

3. Tell me about Forbes’ Valuable Brands List and how it can help our students?

Forbes’ Most Valuable Brands list provides a benchmark for what brands are currently worth the most. But I think the real value lies in the trend of the numbers. Who’s up? Who’s down? And why? This is where you can dig in and see the steady decline in a brand like IBM versus a brand like Facebook, which continues on a straight-up trajectory.

4. What methodology was used to compile the list?

We started with a universe of more than 200 global brands. We required brands to have more than a token presence in the U.S., which eliminated some big brands like multinational telecom firm Vodafone and Chinese e-commerce giant Alibaba. Our first step in valuing the brands was to determine revenue and earnings before interest and taxes for each brand. We gathered these from company reports, Wall Street research and industry experts. Forbes averaged earnings before interest and taxes (EBIT) over the past three years and subtracted from earnings a charge of 8% of the brand’s capital employed, figuring a generic brand should be able to earn at least 8% on this capital.

Forbes applied the maximum corporate tax rate in the parent company’s home country to that net earnings figure. Next, we allocated a percentage of those earnings to the brand based on the role brands play in each industry. Brands are crucial when it comes to beverages and luxury goods, but less so with airlines and oil, when price and convenience are more important. To this net brand earnings number, we applied the average price-to-earnings multiple over the past three years to arrive at the final brand value. For privately held outfits we applied an earnings multiple for a comparable public company.

5. Apple is set to be the first company to have a market capitalisation of $1 trillion. Any idea of when this may happen?

I’d be in a different line of work if I could tell you when Apple’s market value was going to hit $1 trillion. Eighteen years ago, everyone thought Cisco Systems was headed towards a $1 trillion valuation. Today it sits at $157 billion. A lot can change on Wall Street quickly. But with a valuation approaching $800 billion, it seems like Apple could hit a 13-figure valuation within three years barring a major correction of the market. And if not Apple, someone else will eventually get there with Google and Amazon the two most likely candidates if Apple doesn’t get there first.

6. Why does Forbes value YouTube separately from Google?

YouTube is truly its own brand within Google. I’d argue most consumers don’t even realise that YouTube is owned by Google. We value a lot of individual brands within larger companies like Gillette (part of Procter & Gamble), ESPN (Walt Disney) and Instagram (Facebook) which fell outside the top 100.

7. Why was Amazon one of the biggest gainers at 54%?

Amazon was the biggest gainer this year. The e-commerce giant’s number of Prime members in the U.S. has doubled over the past two years to 80 million and is trending to surpass the number of households with cable TV. Amazon is America’s go-to spot for all shopping needs.

8. IBM had the biggest drop for the second straight year. Why?

Big Blue’s brand declined 20% to $33.3 billion and No. 13 overall after ranking fifth as recently as 2015. The company has moved away from hardware and software to focus on its cloud computing division and it has been a difficult transition. The result: 20 straight quarters of sales declines.

Note from the Deputy CEO:

I would like to personally thank our students who inspired our CEO and senior management team to venture and search for excellence in global editorial leadership.
I send Kurt and his team my gratitude for taking the time out for speaking with LSST and acknowledging our proud partnerships with London Metropolitan University and the University of West London.
Forbes truly maintains a unique voice in its coverage of global business stories and I urge all LSST students and staff to read Forbes if they want rigorous, to–the–point business analysis, published for those who do not wish to read masses of business facts but need to know what to make of them.
Lastly, I wish to thank Ali Jafar, LSST’s Director of Admissions and Marketing and Kunal Chan Mehta, LSST’s Marketing and PR consultant, for setting up this bespoke interview.

Mr Mohammed Zaidi, Deputy CEO, LSST

Note from the Programme Leader of Business Courses

I am truly proud and grateful for Mr Zaidi’s interview with Forbes. I envisage an increase in sound research and referencing from our students across our London, Luton and Birmingham LSST campuses. I will personally inform my staff to engage with Forbes – further than they already do – to instil a mode of contemporary debate and to further fine focus on research facts in terms of brand valuation.

I have full confidence that Mr Zaidi’s interview will leave a lasting legacy on our students and the entire academic team are grateful for this exclusive insight into brand value with Forbes.

Mr Mohammad Haider, Programme Leader of Business Courses

Please email the article author for any questions or comments on this article.

Read all of Kurt’s stories here:

Visit the Forbes’ website:

Follow Forbes:

Visit Forbes’ Powerful Brand List:

Robert Pitchers SENCO (Special Educational Needs Coordinator) Student Support Officer


Student Support services is a very friendly team and very supportive to all students. I have been working with this team for the past two years. My background is working with Special Educational needs I have now being using this knowledge and skills to develop my role within this team to become the SENCO. Please come and visit us so we can help you reach your potential.

I would now like to explain we offer help and support in:
• Requesting all forms to registry


We can offer support in:
• Applying for DSA Disability Student Allowance
• Organising equipment and Support
• Coloured Overlays and rulers
• Coloured Overlays for the Monitor
• Dictaphone Loan (£5.00 deposit returnable after the course and when the Dictaphones are returned)
• Lecturer Power points in Colour
• Assignments in Colour



The role of the SENCO

Overseeing the day-to-day operation of the College’s SEN policy.
• Supporting the identification of children with special educational needs.
• Co-ordinating provision for children with SEN.
• Liaising with parents of children with SEN.
• Liaising with other providers, outside agencies, educational psychologists and external agencies.
• Ensuring that the College keeps the records of all pupils with SEN up to date.

Purpose of resources

Coloured Overlays rulers Help learners to focus on areas of text, they also make the text easier to read Dictaphones are used for recording of lectures


Tel 02087953863 Ext 054


Robert Pitchers- SENCO (Special Educational Needs Coordinator) Student Support Officer

Furthr’s director, Andy Pemberton, inspires LSST students and staff on data visualisation and a ‘broken’ social media

Furthr’s director, Andy Pemberton, is a world-respected content expert with international experience working with organisations such as Cisco, the United Nations and Nestle. He edited Q magazine in London, launched Blender magazine in New York and also edited Spin magazine. He has written for the New York Times, GQ, Esquire, The Sunday Times, The National (Dubai), and the world’s largest newspaper, The Times of India.

Article date: Wed 28 June 2017

Photo Source: Andy Pemberton​’s own

He is also a leading data visualisation expert, and is a judge at this year’s British Media Awards.

Mr Ali Jafar, LSST’s head of admissions and marketing, presents Andy with a set of questions collated from LSST students and staff:

1. What are you doing at present?

I run a company called Furthr. We make data visualizations and other content for brands. Our biggest client is Cisco. Right now, we are working on rebranding their central database which is called Centro. It collects all their data from Europe, Russia, the Middle East and Africa. Our job is to try to persuade folks to look at it.

2. What are your views on social media being broken?

Imagine you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behaviour like this to mean everyone is asking for car crashes, so it tries to supply them. The next thing you know, your newsfeed is filled up with ever more bonkers assertions, graphic images and car crashes.

Anyone who has worked in content knows that if you give people what they say they want, you end up in ever decreasing circles. But this is the model of internet content. It rewards extremism – with catastrophic results for our society. I’ve been banging on about this for a couple of years now, but now it seems the idea has finally landed. A lot of people look at Web 2.0 and social media and see that it is meaningful – its changed how we communicate – but it is not profound. It has not yet tried to tackle any significant human problems such as a lack of education, poverty or health. I look forward to the day it does. It the meantime, we have to regulate it. Screening live murder is obviously unacceptable, Facebook!

3. You offer organisations such as the United Nations and Nestle training – what does that involve?

I train a variety of courses including data visualization. Data is ubiquitous now – like oil – but it does not mean much if it is in crude form. It needs to be refined to help people make decisions. Data viz helps with that and I help people make sense of data and share it. We have a few golden rules, but here is a big one: no title, no infographic. If you don’t know what your data visualization is titled before you design it, it’s going to be a long long walk.

4. Does Twitter resemble a global bullying ground?

A recent Pew survey revealed four out of ten adult internet users had been harassed online. If you wanted to design a platform dedicated to bullying people, I think you’d come up with Twitter. Trolling, bullying and abuse seems to be what it is for. I am not the only one who thinks this. Evan Williams, the man who came up with Blogger and was an early investor in Twitter thinks so too. Clearly it can be saved, but first Twitter needs to be cleaned up. Bullying and abuse is obviously unacceptable.

5. If you were not Furthr’s director, what would you be doing?

I am not a frustrated trombonist or anything like that. I have a fairly normal ration of ambition and I find that it is more or less satisfied at Furthr. Having said that, I am sorely disappointed not to be writing hit songs for a living, but hey, that’s showbiz.

6. Our students would love any advice from you on the importance of visualisation in academic work.

At school, I learned to play the trumpet. I was not good. But I did pick up one thing. My trumpet teacher used to say: “if you can’t say it, you can’t play it.” He meant if you can’t sing the part you are working on you will never be able to play it on the Trumpet. (In most cases I could not do either). His words were prophetic. I’ve found that if you can’t close your eyes and see what you want to do – it will be hard. That is why designers make sketches. It turns out it’s called “vision” for a very good reason.

Note from the Deputy CEO:

My personal thanks to Andy and his team at Furthr for their time and for acknowledging LSST’s proud partnership with the University of West London and London Metropolitan University.

Data visualisation seems essential in academic writing and research today. I urge LSST students to implement Andy’s creative approach to data visualisation and to use the many weblinks found in this article. I leave you with a question: will the future synonymously term academic writing and research with academic visualisation?

Mohammed Zaidi, Deputy CEO, LSST

Please email the author of this article for any questions or comments.

For more information see:

For inspiration blogs see:

For Andy’s infographics see:

Follow Andy on Twitter: @andypemberton

Dr Roch Dunin-Wąsowicz

LSE speaks with LSST about its crowdsourcing project inspiring millennials to shape Brexit

Dr Roch Dunin-Wąsowicz

Students and young people per se don’t vote – or so they thought pre-Corbyn and the London voter turnout. Clearly, polling data from the 2017 UK General Election suggest an unprecedented youth turnout in comparison with the Brexit vote.

Photo source: Dr Roch Dunin-Wąsowicz’s own
Article date: Tue 27 June 2017

The Generation Brexit crowdsourcing project is inspiring millennials in Britain and the EU to help shape the upcoming Brexit negotiations and has been launched by the London School of Economics and Political Science (LSE).

Ali Jafar, LSST’s marketing and admissions director, and Kunal Chan Mehta, LSST’s marketing and public relations consultant, catch up with one of the Generation Brexit project leaders, Dr Roch Dunin-Wąsowicz, from the London School of Economics and Political Science to find out more.

1.How can LSST’s student body gain any value from your crowdsourcing project?

The pan-European project seeks views from a whole cross section of millennials, including Leavers, Remainers, left and right-wingers, European federalists and nationalists. We aim to come up with millennial proposals for a mutually beneficial relationship, reflecting the diverse backgrounds in the UK and EU. We welcome all LSST to take part!

2. What is Generation Brexit?

Generation Brexit is an exciting new public engagement project, based at the LSE’s European Institute that aims to make young people’s voices heard in the Brexit negotiations. Generation Brexit will crowdsource a millennial cohort vision for the future relationship between the UK and the EU. It invites those aged 35 and under from across the UK and Europe to debate, decide, and draft policy proposals that will be sent to Parliaments in Westminster and Brussels throughout the negotiations.

It is especially keen to engage the forgotten, the apolitical and the apathetic – those for whom Brexit has become a moment of political awakening. The project translates academic research findings into impactful and policy-relevant arguments. Unlike other Brexit-related engagement initiatives, this project targets millennials in the UK and Europe alike.

The pan-European dimension captures the reality of the Brexit negotiations. It also underscores the necessity of establishing a mutually beneficial relationship for the future, built on shared ideas from that cohort of current voters who will live with them the longest. In the wake of the Brexit vote, which reinforced the generational divide over politics, and because of increased youth turnout in GE17, millennial political engagement is more vital than ever.

3. Do young voters not vote already?

Between 1992-2005, youth turnout in UK general elections fell from 66 per cent to 38 per cent, only slightly recovering in 2010. While young people may sign a petition or engage in some other form of political activism, they are happy to let their parents and grandparents choose the next government. Any political party that targets young voters is wasting its time. In an election, appealing to the grey vote is what really matters. This reality explains why Brexit is being negotiated by a few grey-haired men with an average age of 67! Democracy is, for all intents and purposes, a gerontocracy in which the old exercise power over the young.

4. What is the ‘youthquake’ about?

The UK has just experienced what pundits are calling a ‘youthquake’. Early polling data from the 2017 UK General Election suggested that turnout among 18-24-year-olds surged to between 66 and 72 per cent. Subsequent post-election analysis indicates that the true turnout may have been closer to 58 per cent. But even this revised figure is significantly higher than the 43 per cent turnout in the 2015 UK General Election. Even more remarkably, this increasing youth vote is not confined to the UK. Within the last twelve months, young voters have played a more important role in three major national elections. They had an impact on both the 2017 French presidential elections and the 2016 US presidential election. Millennials have finally woken up to the reality that real political change is only achieved through the ballot box.

5. Are young people an important subject of sociological study?

The idea that birth cohorts (generations) are an important reference point for understanding processes of social and political change has a long and distinguished academic pedigree. It can be traced back to ancient Greek philosophers (Nash’s ‘Greek Origins of Generational Thought’). Mannheim’s 1923 essay ‘The Problem of Generations’ introduced this concept into sociology. More recently, the generational approach was popularised by William Strauss and Neil Howe in their 1991 book Generations. All of these various studies share the belief that age cohort is a sociologically significant variable because it highlights ‘the relationship between personal and social change and the intersection of biography and history’ (Pilcher’s “Mannheim’s sociology of generations: an undervalued legacy”). Much like social class, the concept of a generation also allows us to interrogate commonalities and differences amongst a group of people of similar (in this case age defined) status. And such commonalities and differences are becoming increasingly salient.

6. What is the dividing line here exactly?

As YouGov has noted, ‘age seems to be the new dividing line in British politics’. Generational differences have been vividly revealed in recent British, French and US elections precisely because millennials in all three states believe their prospects are worse than those of their parents at a similar age. And they are right. As the Guardian pointed out in 2016: ‘A combination of debt, joblessness, globalisation, demographics and rising house prices is depressing the incomes and prospects of millions of young people across the developed world, resulting in unprecedented inequality between generations.’

7. Do millennials have different voting preferences than those of older cohorts?

In the 2016 EU referendum, the youngest voters (18-24) were 73 per cent in favour of Remain – in stark contrast with over-65s, who voted 60 per cent to Leave. A year later, in the 2017 UK General Election, grandchildren were overwhelmingly pro-Labour while their grandparents were equally keen on the Conservatives. Labour was 47 percentage points ahead amongst first-time voters (18-19-year-olds), while the Conservatives had a lead of 50 percentage points among those aged over 70. The lesson here is clear: young people are an important political constituency. Older generations, including most politicians, ignore them at their peril.

In this respect, we could all learn a thing or two from what Jeremy Corbyn did right – and, perhaps even more importantly, from what Theresa May did wrong.

Young people have a voice. Young people have a vote. Young people must be listened to. Gerontocracy is not democracy.

The project can be accessed at and all updates will be available on Twitter @genbrexit and @lsebrexitvote with the hashtag #GenBrexit, and on For more details, contact Dr Roch Dunin-Wąsowicz from LSE’s European Institute at

Note from the Deputy CEO:

I wish to personally thank Dr Roch Dunin-Wąsowicz from LSE’s research-conscious European Institute for his kind time and for acknowledging LSST’s proud partnership with the University of West London and London Metropolitan University.

The work of his team is commended and I trust the Generation Brexit crowdsourcing project will be a great success and assist in the body of research knowledge. I invite LSST’s students to participate and find out more about the project using the weblinks above.

Mohammed Zaidi, Deputy CEO, LSST

Please email the author of this article for any questions or comments.

Personal and Professional Development at LSST by Jonathan Green

After 8 years of assisting professionals from all different backgrounds on their career development journey, it has been my pleasure to work at LSST to enhance the personal and professional development of its students.

I have seen vast amounts of students from diverse backgrounds come to LSST, many sharing a common goal, to further their careers or to start their own businesses. When I come to speak to the students at the start of their journey I know, all have the capacity to succeed both academically and professionally.

So many have shown us that success is attainable despite seemingly insurmountable challenges. Alan Sugar, Richard Branson and James Caan have inspired us to believe that anything is possible. It is important to note that though many have trodden the path of success to show that anything is possible, the experience of others reaffirms that a wish alone often isn’t enough.

Through my experience and that of internationally renowned author and public speaker Brian Tracy achieving clarity is a major milestone to achieving success:

“Achieving clarity is a major milestone to achieving success.”

Clarity is the quality of being clear, clear of perceived limitations and clear on what a student or professional would want to achieve. Many students I have worked with have allowed not knowing what career or industry they want to work in, to hinder them from progressing. This stage is not to be ignored, as what once seemed frustrating, can become an exhilarating time of discovering the opportunities available and the skills students possess to enjoy a fulfilling and rewarding career.

Stephen Covey , author of the 7 habits of highly effective people created and taught the P/PC model which describes the balance of P (production) and PC (production capacity) the ability to produce. In applying this model to the student aim, Steven Covey states we should balance the focus and effort we put into creating our desired outcome whether it be starting a business or progressing in a person’s career with enhancing our PC as our ability to produce.

For the student this equates to putting the effort into producing a high standard of work and achieving their desired qualification (production). The student would balance this with enhancing their study skills, writing skills and research skills to increase their capacity to produce high standards of work.

The aspiring professional would focus their energy on excelling in their chosen field and producing great work in their role. Whilst improving their PC would be focusing on getting a better understanding of their industry, networking with high achievers, developing relevant skills and improving their health.

The beauty of the P/PC balance is it means that it doesn’t matter how far you have to go but how committed you are to getting there. The P/PC balance also teaches us to maintain our own well-being whilst shooting for success.

“It doesn’t matter how far you have to go but how committed you are to getting there”

The boldness of embarking on a journey of personal and professional development despite someone’s past, age, gender, race or perceived limitations includes setting clear goals that stretch us to be greater than we have ever been. In doing this, we come to the understanding that we are only limited by the extent to which we are willing to develop ourselves and not by past events.

I have seen this with my own eyes, that regardless of what mistakes or failures I have experienced in the past my ability to produce phenomenal results right now, is forever enhanced by getting clearer on my personal vision and by letting go of perceived limitations.

What could you achieve if you got clear on what you wanted and let go of your limitations?

Jonathan Green is a public speaker, former sales leadership and management trainer and part of the student support team at LSST.


cover letter and cv advice

A Cover Letter is a letter of intent for a job, it is a cover letter that summarizes an applicant’s interest in the job and details any qualifications and experience. The letter of intent is submitted along with a CV.

The letter of intent can be used to showcase the skills of the applicant, make note of degrees and other educational achievements and credentials that make the candidate more suitable for the position and to describe any related work that might make the resume stand out from others. An applicant can also mention any awards that have been bestowed upon him or her, or provide information about civic or volunteer work that he or she has done in the past. Finally, it can also be used to communicate the applicant’s availability for an interview. Students should always include any experience that is particularly relevant to the post for which they are applying. Students should mention their educational achievements especially when relevant to the post they are applying for. The title of an educational qualification is needed, there is no need to mention the date it was achieved as this will be made clear on the attached CV. Students should mention their individual skills for example, teamwork, reliability, work ethic, ability to adapt to change and so on.

Creating your CV – 12 STEPS:

A lot of people over worry about their CV’s, but the essence of a CV is that you keep to relevant information and make it simple and easy to read. Follow these simple rules and you will create a usable CV.

1. Select your format (various templates are available on line).

2. Use the same font throughout the CV. You can vary the size and the boldness as you choose.

3. Do not attach or include a photograph unless it is requested directly by an employer. If you do include or attach a photograph, make sure it is acceptable and professional, head shot only.

4. At the very top put your name and then include your phone, mobile and e-mail address. If you have an e-mail address that does not look professional, create a new e-mail address that is simple and if possible includes all or part of your name. Use this e-mail address for your job searching keeping the messages free from spam and personal e-mails. There is no need to enter your full address unless you wish to.

5. You may wish to include a personal statement. If you are attaching a Covering Letter you do not need to include a Personal Statement, so it is better to have two CV’s, one with and one without a Personal Statement. Make sure the statement highlights your qualities and experience but do not make the statement too long.

6. Your first section, this can either be your work history or your educational background depending on which looks the most impressive. If you put your education first, put your work history second and vice versa.

7. Educational History, list your qualifications and the year obtained, including GCSE’s or qualifications gained from abroad. Then list in date order, most recent first and so on. Then include the educational establishment you attended and the years of attendance.

8. Work history should be in reverse order with most recent first and so on. Name the company where you worked the area or city they were based, your job title and a brief description of your duties. Include any work undertaken outside of the UK.

9. Add a separate section if you have undertaken any voluntary work, using the same format as was for the employment history.

10. Then enter your hobbies and interests.

11. The final section will be your references. You can put your referees name and contact details or simply put “References available upon request”. Make sure your referees are aware you are using them as your reference.

12. The final advice is to make sure that your CV does not exceed more than two pages if possible, a few lines on a third page is acceptable but do not go beyond this. This is why you must write your CVs carefully and include only relevant material.

It is also worthwhile, if you are applying for different types of employment, to have different CVs, each with relevance for the general positions you are applying for. This is where voluntary work and the way you write any personal statement or cover letter comes into importance.

The college Careers Service can help you create your CV or proof read your CV. If you need any extra help or assistance please contact

The following are a list of web sites that you may find useful.

LSST announces Dragons’ Den event winners


LSST’s students, famed for their firm and fair competitive stance, showcased their astounding creativity skills at LSST’s second Dragons’ Den themed event.

Photo source: LSST London
Event date: Fri 12 May 2017

Four Dragon panel experts hosted the event at the LSST London Campus on Friday 12 May to judge a group of anticipative students who pitched their business with a view to securing some or all of the £1000 development fund set up by the CEO of LSST – Mr Syed Zaidi.

During their 15 minute presentation students contended to convince the panel of the soundness of their plan by providing details of their idea, costings, sales projections and sustainability.

The event provided students with valuable feedback from panel members on the viability of their business proposals. Students were also given tips on how to progress with their proposals in the immediate future.

This semester, four students presented their proposed business ideas to the college:

Ibrahim Sule, FdSc Computing and Business Information Technology,(Y1) – Photography Services
Jaqueline Lewis, BA (Hons) Business Studies, (Final Year)
– Crystal Nails Salon
Peter Varga, BSc (Hons) Computing and Information Systems, (Final Year)
– Harmony Relaxation Systems and Salon
Ashley Barnes, HND in Computing and Systems Development, (Y1)
– Organic Gold C.I.C Cultural Charity


Each presentation reflected on what the students have learnt whilst studying at LSST. Following the event, students had a stronger idea of what would be expected of themselves when approaching banks, backers and other professionals. Students also appreciated the feedback and advice provided by the Dragons.

Three prizes were given to provide the students with funds to support and operate their businesses and organisations:

The top prize of £550.00 went to Peter Varga – Harmony Relaxation Systems and Salon

The second prize of £300.00 went to Ashley Barnes – Organic Gold C.I.C Cultural Charity

The third prize of £150.00 went to Ibrahim Sule – Photography Services

Dr George Panagiotou, LSST’s Principal and Head of Quality, who supported the event, said: ‘My congratulations to Peter, Ashley, Ibrahim and Jaqueline for their excellent presentations and performance at this semester’s Dragons’ Den event. I am delighted to learn that the winners will use the money towards marketing and improving their business ideas. It was a successful event and represents how LSST does its utmost, not only to educate students, but to help them progress further in their endeavours and future plans and progression.’

John White, LSST’s Work Placement Coordinator, said: ‘My appreciation and thanks to the students who took part in this successful event, the staff Dragons and students who attended the event. I extend my thanks to the Principal for his kind support and to Mr Zaidi, our CEO, for kindly providing the development fund.’

First-prize winner, Peter Varga, who presented on Harmony Relaxation Systems and Salon said: ‘I wish to thank everyone at LSST for supporting me and at last I now feel comfortable and confident enough to now market and run my business idea in the UK. I can soon be an entrepreneur and a proper project manager in my own start-up company. I hope I can attend the next Dragons’ Den in the future as a dragon. LSST has really changed my life around.’ Peter has now co-founded his company called Harmonic Synesthesia Limited focusing on what helps people find inner calmness by ‘hearing colours, seeing scents and smelling sounds’.

Dawn Calderwood, one of the Dragons and also a LSST Business Lecturer, said: ‘Congratulations to all the students who participated in the competition. The ideas, talents and innovative approaches have demonstrated the thirst and passion for knowledge and learning within LSST. Selecting a winner was a very difficult, every presentation brought a new spark of inspiration and creativity matched to fantastic entrepreneurial desire. I cannot wait to see the future of these students developing their businesses.’

Jonathan Green, also one of the Dragons and LSST’s motivational speaker and student support coordinator, said: ‘It was great to see our entrepreneurs coming forward to present their businesses. All of the Dragons were blown away by the students and their confidence in presenting pioneering visions and plans. There could only be one winner in this competition – but for me each candidate has the capabilities to be equally successful in the future.’

Note from the Deputy CEO:

I send my warmest congratulations and thanks to Peter Varga, Ashley Barnes, Ibrahim Sule and Jacqueline Lewis for taking time out of their busy schedules to inspire and add so much value to LSST’s student body. You have done a great deal to further motivate not only yourselves but others too. I also thank all the staff and, in particular, the Dragons.

I personally encourage the participating students to use this opportunity to become beacons of the LSST student army and to keep us updated of your success and future developments. I also encourage you to continue to share your ideas with other students across our campuses.

I thoroughly look forward the third Dragons’ Den themed event.

Mohammed Zaidi, Deputy CEO, LSST

Please visit Peter Varga’s website:

Please email the author of this article for any questions or comments.

Millennium Hotels and Resorts visits LSST to discuss hospitality trends


Millennium Hotels and Resorts – a hotel company famous for treating its guests as family – seamlessly blends Asian hospitality with western comfort in over 60 hotels across the world. Today, through its award-winning approach to guest relations, the Millennium Hotels and Resorts experience has become a hospitality industry benchmark.

Photo source: LSST London

David Birkby, HR Manager, Millennium Hotels Group and Maria Olmos Gardillo, HR Officer, Millennium Gloucester Hotel visited the LSST London Campus to discuss the latest trends in the hospitality sector. Over 45 Foundation and Top-Up degree students from the Hospitality School and Business School attended the presentation on Thursday 11 May 2017.

Students attending the debate-led presentation had the chance to question David and Maria about the latest hospitality trends and work opportunities at the Millennium Hotel. The focus of the talk centred on: talent and performance management, current issues in the hospitality industry, coaching and developing employees and employee relations.

David Birkby, thanking LSST students and staff for their inspiring questions, said: ‘HR and hospitality are closely united. I find my role the most rewarding. A day in Hospitality HR is never the same. For example, we work with relevant authorities, to make our customers stay and visit to London both enjoyable and safe, we look at how Brexit poses an recruitment challenge as hospitality experts are now in shorter supply – and we look at what millennials expect in the workplace, in terms of technology, to manage retention rates.’

Mohamad Hassan, Programme Manager for Hospitality Management, said: ‘I would like to emphasise that all of what has been presented and discussed can formulate ideas for research for BA Top-Up Degrees and also provides a snapshot for our foundation students on the modules and topics to be addressed during their studies.’ Mohamad went on to say: ‘Knowing the staff recruitment process increases your chances of being hired as this helps you be better prepared, less stressed and more innovative.’

John White, LSST’s Work Placement Coordinator, said: ‘It was a pleasure to witness the students contributing to the variety of thought-intensive topics on the day. Along with the guest speakers, I was particularly impressed with the variety of real-world experiences our students have in the hospitality sector. Today’s discussion has really broadened the passion and drive in our students.

Renata Monike Carvalho, Student Union President and Business Management (Y1) student, said: ‘The event really helped me understand the latest opportunities and challenges the hospitality industry faces.’

Hugh Smith, LSST’s Student Union Coordinator, who also attended the event, said: ‘I was really impressed with the thought-leading interaction by the students. It was the best I’ve seen. The speakers were enlightening and the overall feedback from the students was really positive.’

Anna Zouvelou, LSST’s HR Administrator, said: ‘I believe the speakers were really informative. I found the examples – given in the realm of Hospitality HR – were very interesting to my own work. I was really impressed by the solutions to HR issues that both David and Maria had for recruitment, retention and grievances. The talk certainly assisted students with their research – but helped me directly with my HR work at LSST.’

Note from the Deputy CEO:

David and Maria from the Millennium Hotels and Resorts have helped LSST students and staff in numerous positive ways – I would like to personally thank them for this.

LSST is not about ‘random war stories’. We go further. We want to run events that lead academic debate, discussion, research, team-building, cross course interaction (in this case both business and hospitality management students came together in one arena) so the event ultimately adds value to the student experience at LSST.

I send my ongoing commendations to those staff who helped put together this inspiring event and I look forward to learning about, and supporting, future such events.

Mohammed Zaidi, Deputy CEO, LSST

To find out more about LSST’s Hospitality Management courses visit:

View the Hotel’s career pages here:

View the Hotel’s offers here:

Read the Hotel’s blog here:

Read an event blog from John White – LSST’s Work Placement Coordinator – here:

Please email the author of this article for any questions or comments.

Millennium Hotel & Employment 11th May 2017

Johan Today (Thursday 11th of March) LSST was fortunate to have a guest speakers from the Millennium Hotel Group, David Birkby and Maria Olmos Gardillo. The employer talk and visit was organised as part of the Hospitality Degree Curriculum and future related Curriculum requirements are being organised in association with the same employer,with the employer planning to accept suitable students for work placements in 2018 and for students to do an industry tour of their organisation later in 2017. This was the first event of its type this year and we hoped for a good turnout of staff and students, which we achieved and we hoped the talk would be relevant for students on both the Hospitality and Business Courses, which, going by the staff and student responses thus far, this part of the event was indeed a success. Given that this was the first visiting speaker event organised via the Work Placement Unit we hoped for a good turnout and positive feedback, all of which was achieved and the Unit looks forward to many such events in the future. The speakers covered the following topics and more: Talent Management Performance Management – Coaching and Development Employee Engagement Employee Relations – Disciplinary and Grievances Resolution Change Management Learning and Development Current Issues in the Hospitality Industry Staff and students attended the event, which was a definite success, with positive feedback from both the speakers, the students and staff. Students describing the event as “positive”, “informative” and “excellent”. The student’s participation was excellent with positive involvement in the Q&A session. Feedback from the visiting speakers was also excellent, who felt very positive about the student contribution. It was a good and successful event for me personally as it was the first such event I organised at the college and met all my plans and expectations and I add my thanks to both the visiting speakers, the staff who helped in organising the event and to the students who attended the event. Well done to all of you.
By John White (Work Placement Coordinator) Please email



The college now has a dedicated Work Placement Unit in order to suit the needs of Students on the Foundation and Top Up Degrees that the college is now operating in conjunction with the London Metropolitan University.

As currently three of the four Degree programs have a work placement element (Business, I.T.,Public Health and Social Care) students will need at points of their courses to find a Work Placement relevant to their courses. The Work Placement Unit is there to assist students find their own placements, seek out employers to take students on work placements and to ensure that all employers have a safe environment for students to undertake their work placements.

The Work Placement Unit is constantly in touch with employers and is building up a bank of suitable employers where our students can be placed in safe and suitable work placements.

The Work Placement Unit also seeks employers who will come into college and give specific course relevant talks to students.

The Work Placement Unit also seeks employers who will allow students to undertake visits to employers, their offices, businesses and so on.

The Work Placement Unit also organizes events for students such as the Student Dragons’ Den and student business displays in the main college canteen.

The Work Placement Unit also seeks out suitable job fairs, recruitment fairs and employer fairs which are suitable for students to attend and which are relevant to their progression and their courses and organizes the student attendance and keeps students up to date with such events.

Besides the course related work the Work Placement Unit runs a weekly Job Club for students where they can come to gain advice on progression, CV preparation and advice, Application Forms advice and all and any matters relating to the student progression.

I, as head of the Work Placement Unit, have worked in Further and Higher Education for almost 30 years as well as having worked in the Civil Service, including Employment Service Job Clubs and industry. I have worked in the past in Student Support and was the Work Experience Coordinator for over 12 years at Richmond upon Thames College covering all of the various courses the college operated including ESOL and Supported Learning courses. Like many students at LSST I returned to full time education as a mature student gaining my Bachelor’s Degree at the Ealing College of Higher Education (which is now known as The University of West London, whom LSST also works in cooperation with operating Foundation and Top Up Degrees). So I am in a position to know what it is like and the particular difficulties faced by mature students. I later gained my Post Graduate qualifications, in Educational Management, at the Roehampton University.

I look forward to working with and assisting students on their courses at LSST.

By John White (Work Placement Coordinator)

Please email

Cancer Research UK visits LSST’s Health and Social Care Students


Leading cancer charity, Cancer Research UK, visited the LSST London Campus for a talk with Health and Social Care students about the latest developments in cancer research and cancer care.

Photo source: LSST London

Over 50 Foundation and Top-Up degree students from the Health and Social Care School attended a presentation by Dr Tony Selman, UK Cancer Research Ambassador, and Dimita Patel, Events Organiser, on Wednesday 26 April 2017.

Public Health and Health Promotion and Public Health and Social Care students attending the presentation had the chance to question Cancer Research UK staff about the latest research of the charity and the opportunities for working at Cancer Research UK.

Dr Tony Selman said: ‘With today’s aging population, more than one in three people will, at one point or another, get cancer. However, due to better treatment and technology, cancer survival rates have doubled in the last 40 years.’

Dimita Patel added: ‘It really is such a pleasure working at Cancer Research UK as a volunteer. Once you become part of the organisation you never want to leave as each day becomes more rewarding than the last.’

Cancer Research UK has also been involved in a number of ground-breaking events in the political field. It has ensured, through lobby campaigns, that cigarettes are now out of sight and in the same packaging wherever sold. The charity remains at the forefront of cancer research and care for cancer patients and practitioners.

Lara Fontclara, Public Health and Social Care Foundation Degree (Y1), student said: ‘It was such a pleasure to hear first-hand from Cancer Research UK about the various ways in which students can help with cancer care and treatment.’

Barbara Chinyani, LSST Programme Leader in Public Health and Social Care, said: ‘A clear focus of the health and social care programmes is to develop the student ability to use evidence to inform their decisions and to be able to understand critical health and social care issues. Cancer Research UK have paid a real tribute to this and we are all truly grateful.’

John White, LSST’s Work Placement Coordinator, said: ‘Students are encouraged to undertake voluntary work and apply for possible placements that are suited to use on their Foundation and Top-Up Degree courses.’

After the event, numerous students signed up to be Cancer Research UK volunteers and to actively take part in the annual Relay for Life Race – a fundraising challenge bringing communities together to beat cancer.

Note from the Deputy CEO:

The talk from Cancer Research UK is both touching and thought-inspiring. All that cancer is associated with is, today, more than personal, emotional and physical in that its magnitude is felt by every student and staff alike.

Cancer Research UK has enticed a moment of reflection today: Do you have friends or family that have been diagnosed with cancer? Have you lost loved ones from this disease? Please take a moment to support and engage with the work of Cancer Research UK.

I send my personal commendations to the charity for all that it is doing for cancer patients and for their friends and family – as well as the first-rate support it provides for healthcare practitioners.

Mohammed Zaidi, Deputy CEO, LSST

To find out more about LSST’s Health and Social Care courses visit:

For cancer patient resources visit:

Follow Cancer Research UK:

For Cancer Research UK jobs visit:

Please email the author of this article for any questions or comments.

The Independent’s Economics Editor Elucidates Article 50 for LSST

Ben Cru’s

Ben Chu is The Independent’s worldwide respected Economics Editor. Holding a high global ranking for his first rate reporting and research abilities, few can match his editorial style and passion. He has reported from China, Taiwan, Germany, France and Switzerland and also Ireland. Ben is the author of the widely acclaimed book: Chinese Whispers – why everything you’ve heard about China is wrong.

Photo source: Ben Cru’s own

Ben Cru writes for LSST News:

The immediate financial implications of Theresa May’s Article 50 letter are unlikely to be very dramatic.


The date of the delivery of the Prime Minister’s missive to European Council President Donald Tusk was revealed by ministers on 20 March – offering the dopiest of traders time to “price in” the event. The reality is that markets had already done that anyway after parliamentary resistance to Article 50’s launch finally crumbled.

The key economic significance of this moment is actually political. The two-year cut-off point for these talks means that the hourglass has been upturned.

And whatever Brexiteers say, the UK has far more to lose economically than the EU if the clock runs down and there is no “comprehensive” trade deal by March 2019.

It’s true that the terms of Article 50 allow for an extension for talks if both sides agree to allow it. It’s even possible that Article 50 is legally revocable by the UK. But law and politics are separate things.

There could be a transitional deal, enabling the existing trade status quo to continue after 2019 while the details of the new arrangement continue to be hammered out.

Some noisy and influential Brexiteers are even already agitating for a “no deal” departure, where Britain would simply choose to trade on the most basic of World Trade Organisation terms with the rest of the 27 members of the EU.

There would be instant and intrusive customs checks at the border, creating long backlogs of lorries and disruption to UK industrial supply chains.

If a sense crystallises that this is going to be the destination in the coming months, financial markets could get volatile.

That’s why some financial analysts think sterling could have considerably further to fall against the dollar.

Another 15 per cent decline in the currency would push up the rate of inflation still further, putting another constraint on consumer spending.

Additional business investment would probably be frozen too if we seem to be heading in the direction of a “cliff-edge” Brexit.

This would drag down the overall growth rate, possibly towards zero.

Brexiteers, emboldened by the robustness of the economy since last June’s vote when many economists warned of a recession, will dismiss this as more crying of wolf. But they should remember that in that fable the issue was one of timing, rather than substance. The predator really did arrive in the end.

Ben offers LSST an abridged version of his article that originally appeared in The Independent.

Read more at:

Follow Ben on Twitter: @Benchu_

Note from the Deputy CEO:

I personally send Ben my heart-felt gratitude for taking out his time for connecting with LSST and acknowledging our proud partnerships with London Metropolitan University and University of West London.

Ben’s editorial stance indicates that numbers have meaning only in context – and that context is almost always impossible without comparisons to other numbers. His work is valuable and useful as it is based on valid-information rather than pondered-disinformation.

Brexit will take at least two years to process. It is worth noting that no country has ever left the EU before and that the consequences of Brexit and its aftermath are yet to be discovered. Yet, the media voice, en masse, will play a large part on the psychological mood-sets of key stakeholders.

I request students and staff to utilise Ben’s first-class work to assist with research, debate and professional growth.

Mohammed Zaidi, Deputy CEO, LSST

Please email the author of this article for any questions or comments.

What Section 40 means for business and its media relationship

Kunal Chan Mehta

What Section 40 means for business and its media relationship

By Ian Valentine and Kunal Chan Mehta

No one can deny the power of the media. It can make or break you or your organisation within moments. However, in the wake of the Leveson inquiry, freedom of the press is facing its greatest threat in over 300 years.

Post-Leveson, the government is considering implementing the controversial, and until now dormant, Section 40 of the Crime and Courts Act 2013. If brought into force, this would allow news media publishers – who are members of an ‘approved’ press scheme – to be exempt from paying the legal costs for opponents, unless it can be proved that the dispute could not have been resolved by the scheme’s own complaints procedures.

More controversial still, in such circumstances a publisher who is not a member of the press scheme will be made to pay the other parties’ legal costs. This exemption and penalty would each apply regardless of whether the publisher lost or won the case, and, more worryingly, regardless of the truth of the alleged libel.

The aim of Section 40 is clearly to create a stimulus for publishers to join, and the public to appeal to, an ‘approved regulator’. However, such a regulator is required by the definition in Section 42(2) to hold or be recognised by a body holding a Royal Charter. As noted by the Privy Council (who are responsible for the grant of such charters) grant of Royal Charter ‘means a significant degree of Government regulation of the affairs of the body’, so an approved regulator could never be truly independent of government influence. To date, there is only one regulator that meets these requirements – Impress.

The requirement to be part of an approved regulator that is subject to government regulation is therefore unnervingly close to state licensing and censorship of newspapers – a requirement rightly abandoned in the UK as undemocratic and open to abuse in 1695. The example of the Trump administration’s treatment of even established and influential members of the ‘mainstream media’ such as the BBC in the US, and the moral panic over ‘fake news’, has the media community understandably concerned about the prospect of greater government influence over what news they can and cannot publish.

Aside from the spectre of state censorship, wider press freedom and diversity is seriously threatened by the implementation of this Section. In the UK currently just three companies – Sun and Times owner News UK, Daily Mail publisher DMGT, and Daily Mirror owner Trinity Mirrorcontrol 71% of the national newspaper market. This media monopoly is only likely to get worse, as smaller newspapers and commercial blogs are priced out of the news market by the cost of regulation and compliance, or are bankrupted by the cost of defending even ill-founded allegations of libel or harassment. This means journalism itself is at risk of becoming risk-averse – along with the marketing, advertising and public relations industries who rely on it. The news media industry as a whole will be forced to think twice before writing critically about any individual or organisation – however warranted the criticism.

So what does this mean for the higher education sector? While academic journals are mostly exempt from the requirement for approved regulation, as are lone bloggers, the unclear definition of a ‘publisher’ in Section 41 and Schedule 15 of the Act could potentially also include privately owned ‘alternative provider’ colleges, and official staff and lecturer blogs -like this one – with a circulation outside of the college itself, and even student produced college newspapers. Given that students and academics are often very politically active, it is very concerning that their scope for fair commentary and investigative journalism could also be restricted by the risk of frivolous litigation by people who have been merely offended, rather than libelled.

Ask yourself the following: is this simply bad law or something much needed to repair the broken trust with British media?

Ian Valentine is a Fellow of CILEx and Head of Legal Services at LSST; and Kunal Chan Mehta is a senior lecturer and marketing consultant at LSST

PricewaterhouseCoopers’ chief economist debates the UK economy with LSST


John Hawksworth is the globally respected Chief Economist at PricewaterhouseCoopers (PwC). Writing especially for LSST News, and taking time from his busy schedule dealing with the global media, CEOs and senior politicians, John debates the UK Economy from his recent ground-breaking UK Economic Outlook report:

Photo source: John Hawksworth


1. Where next for the UK economy?

UK economic growth held up better than expected in the six months following the Brexit vote, particularly consumer spending. But there have been signs that growth may be beginning to ease in early 2017 as inflation has risen, squeezing household spending power.

There may be some offset to this from higher household borrowing in the short term, but there are limits to how much further this can increase, bearing in mind that net household borrowing in the fourth quarter of 2016 reached its highest level in 30 years.

In our main scenario, we project UK growth to slow to around 1.6% in 2017 and 1.4% in 2018 due to slower consumer spending growth and the drag on business investment from ongoing political and economic uncertainty relating to the outcome of the Brexit negotiations.

Offsetting these negative factors, the weaker pound should boost UK exports and the pick-up in the world economy since last summer will also help here. So we should not be too gloomy about UK prospects over the next few years – but what about the longer term outlook for jobs?

2. Will robots really steal our jobs?

Our analysis suggests that around 30% of existing UK jobs could be affected by automation due to advances in artificial intelligence (AI), robotics and related technologies by the early 2030s.

The possibility of automation appears highest in sectors such as transportation and storage (56%), manufacturing (46%) and wholesale and retail (44%), but lower in sectors like health and social work (17%). Since men are much more heavily represented than women in the first two industry sectors, they could prove more vulnerable than female workers to the march of the machines.

However, in practice, not all of these jobs will actually be automated for a variety of economic, legal and regulatory reasons. Furthermore, new automation technologies will create many totally new types of jobs just as past waves of technological progress have done – who had heard of a website designer or a cyber security expert when I left university in 1986?

Automation will also boost productivity (if not, why do it?) and so generate additional wealth and spending that will support additional jobs of existing kinds across the wider economy, primarily in services sectors that are less easy to automate.

The net long term impact of automation on total UK employment is therefore unclear. Average pre-tax incomes should rise due to the productivity gains, but these benefits may not be evenly spread across the population – people with higher and more adaptable skills levels are more likely to gain, others may lose.

There is therefore a strong case for increased investment in lifelong vocational education and training to help people adapt to increased automation. Someone leaving university today should be prepared to switch careers and upgrade their skills more often than their parents or grandparents to keep one step ahead of the machines.

For more information, please see PwC’s latest UK Economic Outlook report here:

This article was written for LSST by John Hawksworth, chief economist, PwC on 06 April 2017 and was coordinated by Mr Ali Jafar, LSST Marketing.

Note from the Deputy CEO:

PwC remains a landmark professional services network and a rightly respected global auditor. To have its Chief Economist make such a sound and solid contribution for LSST’s students and staff is an immense honour.

I urge students and staff to visit the UK Economic Outlook report and to visit, with frequency, the PwC website to aid research and debate during one of the most uncertain economic and political times in British history.

Mohammed Zaidi, Deputy CEO, LSST

Please email the author of this article for any questions or comments.

Luton Mayor visits LSST’s Luton Campus

Luton Mayor

The Luton Mayor, Cllr Tahir Khan, visited LSST’s Luton Campus to assure students and staff of his personal support for their positive contribution to the community.

Photo source: LSST Luton

The Mayor, outlining his responsibilities, addressed LSST Luton students and staff: ‘I am a great believer in education as one of life’s great stepping stones. We are always learning, so it’s never too late to learn.’ The Mayor went on to say: ‘I congratulate LSST for providing exemplary support platforms for its students.’

LSST Luton students learned about the importance and value of education from the Mayor. There was also advice on the upkeep of a sustained strong community spirit within the LSST Luton Campus. The Mayor, after a keynote presentation, took questions from students and went on to spend time with LSST Luton staff.

Mr Aqeel Syed, LSST Luton’s Associate Dean, said: ‘The Mayor’s visit is a tribute to the hard work of our students. The Mayor’s motivational message of community-cohesion has left a lasting sense of raised solidarity between our students and staff.’

Mr Ali Hamadani, LSST Luton’s Operations Manager, said: ‘The students really engaged with the Mayor and valued his kind support. Thus, events like this are very useful for our students because they develop into a useful network.’

Councillor Tahir Khan has been member of Luton Borough Council for over 10 years and has, upon his election, become the first Mayor of Luton from a Bangladeshi heritage. He is also on the Board of Directors at London Luton Airport Limited and has served as a school governor for over 15 years. His special interests include young people’s issues and providing opportunities for them to partake in positive activities.

Note from the Deputy CEO:

I express my sincerest thanks to the Luton Mayor, Cllr Tahir Khan, for visiting our Luton campus (Wed 15 March 2017). The Mayor’s encouraging words have left a lasting positive mark on LSST Luton and we look forward to future visits and strengthening our association.

The Mayor’s visit will not go in vain. I urge LSST Luton staff and students to take full heed in the advice and become a beacon of Higher Education within the Luton community.

I especially congratulate both students and staff for being such organised and welcoming hosts to the Mayor.

I applaud Mr Ali Jafar, LSST’s director of marketing and admissions, and his team for coordinating and supporting this event.

Mohammed Zaidi, Deputy CEO, LSST

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