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Leveraging Artificial Intelligence to Transform Higher Education: Opportunities and Challenges

Article Date | 17 April, 2024
Image: LSST Marketing/Adobe Firefly with computer and degree prompts

By Kirill Koniayev, Lecturer in Business, LSST Birmingham and Andy Gray, Lecturer in Computing, Bath Spa University 

 

The advent of Artificial Intelligence (AI) in Higher Education (HE) heralds a new era of instructional design and delivery (Zawacki‐Richter et al., 2019). AI’s integration into the academic sphere is not just about technological adoption but about reimagining the educational landscape to enhance learning experiences, improve operational efficiencies, and equip students with the skills required for the contemporary business environment (Benhayoun & Lang, 2021).   

This discourse explores the theoretical underpinnings of AI, its impact on productivity within HE, its application in scenario-based learning for business education, and its role in facilitating understanding of complex subjects and identifying key themes for learning and development (Hinojo-Lucena et al., 2019). While the focus remains on the positive attributes, it is crucial to consider the potential challenges that could arise from improper implementation (Luo et al., 2020).   

 

Theoretical Foundations of AI in Education 

The application of AI in education is grounded in several critical theories that elucidate its potential and direction (Margaryan, 2023). Firstly, the Theory of Computation provides a lens through which we can understand the capabilities and limitations of what computers can achieve, setting the stage for AI’s role in education (Kuleto et al., 2021). It delineates the boundaries of computational logic and algorithms, forming the backbone of AI applications designed to support educational objectives (Razia et al., 2022).   

Secondly, Machine Learning (ML), a subset of AI, emphasises the development of algorithms that enable computers to learn from and make decisions based on data (Song et al., 2022). In an educational context, ML algorithms are instrumental in creating adaptive learning systems that tailor educational content to individual students’ needs and learning pace, fostering a more personalised learning environment.   

Lastly, Natural Language Processing (NLP) allows machines to interpret and respond to human language (Kniaz & Чухно, 2021). NLP technologies can automate responses to student inquiries, grade open-ended responses, and provide feedback, making the learning experience more engaging and efficient (Kačamakovic & Lokaj, 2021).   

Image: AI-Generated by OpenAI’s DALL-E, depicting a group of students engaging in a digital business simulation game in a high-tech classroom/Kirill’s own.
 

Enhancing Productivity Through AI 

Integrating AI into HE significantly boosts productivity by automating administrative and routine tasks (Yao & Tuliao, 2019). AI-driven systems can efficiently manage grading, student queries, and even course content delivery, enabling educators to dedicate more time to curriculum development, student engagement, and research activities (Minarni & Napitupulu, 2019). This shift not only alleviates the administrative burden on faculty but also enhances the quality of education by allowing for more personalised attention and mentoring (Horváth-Csikós et al., 2023).   

Furthermore, AI’s role in creating adaptive learning platforms revolutionises the educational experience (Vasylenko et al.). These platforms adjust learning materials and techniques based on the individual student’s progress and understanding, making education more accessible and effective (Sayed Al Mnhrawi and Alreshidi, 2022). This personalisation ensures that students can handle the pace of the class and the level of the content, addressing one of the traditional challenges in education – meeting the diverse needs of learners (Mozgalova et al., 2021).   

AI technologies also play a crucial role in assisting students in comprehending complex subjects and identifying key learning themes (Saepudin et al., 2022). Through adaptive learning technologies, AI can dissect complex topics into more digestible parts, offering customised explanations, supplementary materials, and interactive exercises tailored to each student’s learning gaps (Kostikova et al., 2021). Moreover, AI tools can analyse educational content to extract and highlight key themes, aiding students in focusing their studies on essential areas and supporting educators in curriculum development (Aldosari, 2020).   

 

AI in Scenario and Challenge Planning 

AI’s contribution to scenario and challenge planning is invaluable in preparing students for the complexities of the business world (AbuJbara & Worley, 2018). AI-driven simulations and scenario-based learning tools can mimic real-world business challenges, allowing students to apply theoretical knowledge in practical settings (Kshetri, 2021). These simulations offer a controlled yet realistic platform for students to develop critical thinking, decision-making, and strategic planning skills (Pluzhnirova et al., 2021).   

Such AI-powered environments offer a controlled yet realistic platform for students to develop critical thinking, decision-making, and strategic planning skills.  By engaging with these simulations, students gain hands-on experience in analysing data, crafting strategies, and foreseeing the consequences of their decisions, preparing them for the uncertainties of the business world. 

Image: LSST Marketing/Adobe Firefly with computer and degree prompts.
 

Addressing Potential Pitfalls 

Despite the numerous benefits, the integration of AI in education has its challenges (Hadiyanto, 2020). Data privacy is a significant concern, especially with systems that track student progress and behaviour (Mikalef et al., 2019). Ensuring the security and ethical considerations required with this data is paramount to maintaining trust in AI systems.   

Ethical considerations also extend to the design and implementation of AI in education. There is a risk of AI systems perpetuating existing biases, whether through biased training data or flawed algorithms. This necessitates a rigorous and continuous review process to identify and mitigate such biases.  Moreover, an overreliance on AI could diminish the value of human interaction in education. Developing soft skills, such as communication, empathy, and teamwork, heavily relies on human-to-human interactions. As such, AI should be seen as a complement to traditional educational methods, not a replacement.   

Conclusion 

In conclusion, integrating AI into higher education offers a promising pathway to enhance educational delivery, operational efficiency, and student preparedness for the business world. Grounded in solid theoretical foundations, AI has the potential to revolutionise learning through personalised education, efficient administrative operations, and innovative scenario-based learning experiences.   

By expanding AI’s role to include support in understanding complex topics and identifying key learning themes, alongside its productivity enhancements and scenario-based learning applications, AI improves administrative productivity and enriches the educational experience. This comprehensive approach emphasises the importance of mindful implementation, addressing potential challenges, and maintaining the essential human elements of education. AI’s thoughtful integration into HE can significantly contribute to the evolution of higher education, making it more relevant, engaging, and effective in the digital age. 

 

About the Authors 

Kirill is a Lecturer in Business at LSST Birmingham, holding an MBA from Swansea University with interests in Research in Strategy with regard to Small and Medium Enterprises and the effects of Artificial Intelligence in facilitating Continuous Improvement. 

Andy is a Lecturer in Computing at Bath Spa University, holding an MSc in Advanced Computer Science and an MSc in Human Cantered Big Data and Artificial Intelligence from Swansea University with current Research in Machine Learning and Artificial Intelligence as a PhD candidate at Swansea University.  

 

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