LSST Elephant and Castle Business Lecturers Herald Pioneering Research on Generative AI and Hybrid Service-Learning

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LSST is delighted to announce that two distinguished business lecturers from its Elephant and Castle campus – Dr Ying Liu and Joy Dsouza – have achieved global academic distinction through their ongoing collaborative research in the transformative application of Generative Artificial Intelligence (Gen AI) – such as ChatGPT – within hybrid service-learning environments. 

 

Their highly praised co-authored chapter, Transforming Hybrid Service – Learning with Generative AI: The LivePBL Ada-Rob Communication Skills Design Approach, is published by IGI Global in the volume Next Generation of AI Methodologies in Education.  

 

Their contribution introduces the Ada-Rob Skill Communication Design Approach, a paradigmatic framework that addresses skill communication deficits in service-learning through an ethically grounded and human-centred AI methodology. 

 

At the heart of the Ada-Rob model are two interdependent pillars: 

Ada – which supports adaptive and personalised learning pathways. 

Rob – which fosters role-based, structured communication for better collaboration. 

 

Dr Ying Liu, Lecturer in Business at LSST Elephant and Castle, explains; “The Ada-Rob model views communication skill development as both role-anchored and adaptively situated. For example, at LSST, lecturers often switch roles – academic guide, mentor and adviser – within a single session. One student may need help understanding a concept, while another may need encouragement. When applying Gen AI to facilitate such communication, we develop skills from both sides of the same coin: Rob supports structured, role-based communication, while Ada ensures flexibility and responsiveness to learner needs. Together, they enable communication that is clear, empathetic and professional.” 

 

Their research spans international contexts, including China, Nepal and cross-cultural community partnerships, affirming its versatility across divergent educational and socio-economic landscapes. By fusing adaptive learning with structured role-based service, Ada-Rob transcends conventional AI frameworks, prioritising scalability, layered ethical responsibility and human-in-the-loop governance. 

 

Dr Ying Liu, Lecturer in Business at LSST Elephant and Castle, added: “Our aspiration was to pioneer a system where Gen AI is not merely a computational artefact but a socio-pedagogical instrument. The Ada-Rob model embodies a dual commitment – to technological innovation and human dignity. It affirms LSST’s commitment to building global pedagogic advancements through ethically scaffolded AI.” 

 

Joy Dsouza, Lecturer in Business at LSST Elephant and Castle, added: “The nexus between business education and service-learning demands more than mere digital augmentation. Ada-Rob integrates adaptive learning with structured role demarcations, fostering resilient, autonomous learners while nurturing essential business acumen such as leadership, collaboration and reflective practice.” 

 

Building upon this seminal work, Dr Ying Liu has further contributed to Routledge’s new volume, Generative Artificial Intelligence Empowered Learning: A New Frontier in Educational Technology. His chapter critically interrogates the evolving discourse surrounding so-called “Weak AI” (Soft-Gen-AI) while advocating for frameworks that shun one-size-fits-all rigidity in favour of lifecycle ethics and role-specific information governance. 

 

Syed Rizvi, Academic Dean of LSST Elephant & Castle and LSST Stratford and Dean of Learning and Teaching, observed:  “This is not merely research for its own sake; it is research with profound implications for educational praxis. The Ada-Rob approach sets a formidable benchmark in reconciling AI’s capabilities with pedagogic integrity.” 

 

Eniana Gobuzi, Associate Dean, LSST Elephant and Castle, remarked: “At LSST, we cultivate intellectual leadership that reverberates far beyond our institutional walls. This research is emblematic of that ethos – scholarship that is both globally relevant and, despite the focus on AI, rigorously human-centric.” 

 

Their collective work underscores LSST’s strategic vision of positioning itself at the vanguard of AI-integrated educational research by leveraging interdisciplinary inquiry to chart new horizons in higher education, service-learning and beyond. 

 

Explore the full chapter here: www.igi-global.com/chapter/transforming-hybrid-service-learning-with-generative-ai/364513 

 

Discover Dr Ying’s Routledge chapter here:  www.routledge.com/Generative-Artificial-Intelligence-Empowered-Learning-A-New-Frontier-in-Educational-Technology/Elkhodr-Gide/p/book/9781032727516 

 

Read Dr Ying’s work on Human Service Learning in the AI Digital Sphere here: https://www.lsst.ac/news/lsst-elephant-and-castle-lecturer-publishes-on-human-service-learning-in-the-ai-digital-sphere/  

 

For additional information, please direct questions to LSST’s Public Relations Manager via kunal.mehta@lsst.ac. 

 

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